Updated: May 16, 2020

Referred to as one of the pioneers in the Indian streetwear scene, NoughtOne by Abhishek Paatni surely delivers on the expectations. The founder is an engineer, MBA, A model who finally found his way in designing; giving birth to Nought One. It is a concept store that caters to every style need of a man; it's definitely that and much more.

The brand stands out because of various reasons, be it the quality of materials used, custom-fit options, vibrant colors, etc. It takes inspiration from the past and adds today's flavor which results in a futuristic look.

Techwear and Athleisure can be a category to put the brands few designs in, given the utility elements in the designs and the whole fit; but it doesn't only restrict itself to that. They have a variety of different styles and silhouettes to offer from Nehru jackets and kurtas to Suits and hoodies. Premium Quality and Custom clothing experience is one of their USP's. The designs are on point with the vision of streetwear and it is one of the few Indian brands that can give International brands a run for their money. Pricing ranges from 5k up to 60k around, the brand has designs for both men and women. They are currently operating online through but a physical store in Delhi is in the pipeline.

Nought One is one of the oldest streetwear brands in our country, it has collaborated with Giants like Vans and Adidas. It is truly a complete streetwear brand that offers optimum comfort, superior quality and a rad style. You can get in touch with them and order on Instagram click the link below to check them out.


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